Established in 2009, Lunar Laundry is a family-owned coin-op laundromat located in Ballard. They pride themselves on being the cleanest laundromat in the area. The objective of this rebranding is to accurately depict and encompass how reliable, clean and stress free Lunar Laundry is. It is the goal to create a logo that better gives the message of the company and that people can easily associate with the brand. This is a trusted and well loved laundromat in the neighborhood of Ballard and the goal is to show this. Doing laundry is considered to most as a tedious chore and it would be beneficial to attempt to create a space that makes going to a laundromat less of a chore and more fun.